Logos have been in use from the time of the early Greek dynasties. It has been found that they have used logos on their coins. However, when one goes in search of the day the modern type of logos were designed for the first time, he will trace it back to the 13th century. It was the Goldsmiths, potters and those who made paper who have the honor of creating the first logo designs. From then onwards, logos improved with new designs and today they are better known than the companies and the products they represent.
There is hardly any logo that is being used with its original design. Most of the good logo designs have had very basic designs. If you go into details of how some of the best known logos today have been developed you will find that some of them have been added with improvements for a couple of generations. While the products improved in quality their logos also have improved with their appearance as well as their simplicity. Most of the logo designs of modern times are simple and eye catching.
In case you are going to design and manufacture a product it must be remembered that a good logo is a must for your products or the company that is going to produce it. People will not bother to read names printed on products but they will look at the logo and will come to know the brand of the product. It is also a good idea to find how some of the modern logo designs have been developed. The following are going to be some important details about them for you to read. These logos belong to well known brands of products and services offered by world renowned companies. With some of them the product and the company are identified with the same logo.
When Apple inc. started its operations in 1976, its logo was designed by Ron Wayne, one of the founders of the company. But in 1977 the logo was changed to a simpler apple logo with rainbow colors. Later in 1997 it was converted to a monochrome logo. Today it has a still simpler white one.
Shell is a company that started its operations in early 1900s and its logo was a simple pectin in black and white. It was improved in 1904, 1909 and 1930 but its color was added only in 1948. The word “SHELL” also got incorporated. Even afterwards it was subjected to many changes before the present day version was established.
PepsiCo is the company that manufactures and distributes this product. Its logo was designed at the same time the world famous drink was produced first in 1898 and it was a scribbled one. It was improved in 1905 and again modified in 1906. After undergoing changes in 1943, 1962, 1973 and 1991 the present logo design was created in 1998, then further modified recently few years back.