What The Heck Is K-Pop, America’s Latest Obsession?

9. Regional Popularity And Then Worldwide Fame
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That’s right: This explosive movement didn’t begin with Psy’s 2012 smash hit “Gangnam Style.” Korean television dramas and music first spread throughout Asia; once it established a regional hold, its popularity turned global. YouTube and social media have given way to a new era in which our world is smaller than ever before.