What The Heck Is K-Pop, America’s Latest Obsession?

9. Regional Popularity And Then Worldwide Fame

That’s right: This explosive movement didn’t begin with Psy’s 2012 smash hit “Gangnam Style.” Korean television dramas and music first spread throughout Asia; once it established a regional hold, its popularity turned global. YouTube and social media have given way to a new era in which our world is smaller than ever before.