Clearly, the decision-makers at Pepsi thought the recent Kendall Jenner ad was a slam-dunk winner. The ad depicts young people from various backgrounds leaving the grind of their day-to-day lives to join a protest movement. Kendall Jenner walks away from her modeling shoot and ends up handing a Pepsi to a cop. Yeah, that’s super cheesy, and many people hate the ad for co-opting recent protests to sling sugar water.
As bad as this ad is, it’s not even close to being the most tasteless of offensive ad in the history of advertising. Starting with slide #10, you’ll see that ads can go much lower in concept. Slide #6 is disgraceful.
10. Fashion Addicted Stoned Models
Many young girls dream of growing up and becoming fashion models. This ad goes out of its way to show girls why they should aspire to another profession. Someone must have been sniffing something illegal when this ad was conceived. These models look like drug-addled zombies headed for life as washed-up former fashion darlings.
9. Raunchy Joystick Fun
Back in the day, SEGA was desperate to attract young men to its game system. They also had to introduce this new-fangled joystick thingy to guys seeking something different. Their solution was to tie joystick use to that “other” fun activity guys tend to do in their bedrooms when no one is looking.
8. Husband Punishes Wife Over Coffee
Heaven forbid! The little woman made the mistake of buying a brand of coffee not approved by the king of the castle. My stars! What is a caring, loving, responsible husband to do when something like this happens?
This ad shows men exactly how to handle wives who make such a careless error in judgment.
7. Soap Washes Away The Black
These two little girls in this vintage ad are hanging out together. Isn’t it sweet how two children from different backgrounds can become friends and playmates? The mop-topped white child innocently wonders why her darker-skinned friend doesn’t look as clean as she does. Soap washes away dirt, so…
6. Restaurant Riffs On People’s Temple Tragedy
What was this Mexican restaurant thinking when they approved this ad? First, never associate your family restaurant with a cult. Second, this ad has the gall to make light of the Jonestown tragedy where innocent men, women, and children died. Third, this dark humor doesn’t put people in the mood for happy hour.