We all know that the first feature of a good and effective logo is that it can immediately grab the viewers’ attention. You can achieve this by mixing colors, fonts and shapes to explain the nature of the business. But there’s another good and effective technique to do, and that is by giving the viewers a little puzzle to solve. Who doesn’t love puzzles or mystery, right? Make a logo design that contains a hidden message behind. Either they carry double meanings or are a clever visual representation of the business’ name. It would boggle the mind of the viewer and would give them an instant satisfaction feeling when they figured it out and will make the logo stick into his head for a long time. Plus, it’s fun and interesting! It’s something people will find worth talking about and sharing.
In this post, we have added really creative and clever logo designs made by really talented artists and designers for your inspiration. Some of them are really clever, some are truly mind-blowing, some are quirky and some have “hidden meanings or symbols” contained within them that you might have missed, even if those logos are familiar brand names logos that you have seen many times before There are 76 of them, enjoy!
1. Backspace
First off our list of clever logo designs is the logo design of Backspace. The design and the font are just simple but it catches your attention. Why? Because just merely looking at it makes you want to reach the backspace key on your keyboard and correct the typo. (Designer: Joe Prince)
2. Circus of Magazines
Next is the logo of Circus of Magazines, an online marketplace for guess what? Magazines, obviously. Magazine enthusiasts from all around the world gather here to buy, sell and exchange magazines. As you can see in the logo, it shows a combination of an open magazine and a circus tent. Really clever and memorable way to represent the online community and the website. (Designer: Olivier Courbet)
3. Le Tour De France
In this handwritten-type logo design of Le Tour De France, you might not notice that there is a hidden cyclist shaped by the letter ‘R’ and ‘U’ and the letter ‘O’ and the giant yellow circle are the bicycles’ wheels. More fun fact, the yellow wheel also suggests the idea of a sun which makes sense because this event runs in the summer.
