9. She Didn’t Actually Tweet Herself
Social media is a big thing nowadays, in case you didn’t notice. Sure, Hillary wasn’t trolling on her social media but Donald used it to connect to people outside the media filter. It created an aura of authenticity. While Hillary’s campaign was based on a more conventional approach, Donald gave the opportunity to millions of people to have a conversation with him. He earned millions in “free media” by taunting the media to talk about him. It actually sounded like he was really writing his own tweets which was his edge from Hillary. He set the conversation and controlled the news cycle, day in and day out.