Though we associate potheads with dim-witted losers thanks to TV and movies, you would be wrong in assuming that weed is just for laughs. In fact, for years now, it’s becoming glaringly obvious that as weed is legalized in the states, the marijuana business is booming. If you position yourself as a good salesman you can very well make a fortune off of selling cannabis. Now, we’re not talking about a low-level street dealer selling a few ounces for $20 bucks. In this particular case, it was a single dad who saw a real big opportunity to make a profit.
Click to slide 10 to see how he turned this simple idea into a million dollar profit.
10. Colorado: The Weed Mecca
Denver is one of the go-to locations to turn a profit from weed after it was legalized in the state of Colorado. Due to the legalization, the marijuana community in Denver is one of the largest to inhabit a state.
Click on over to slide 8 to see what drove him to create his business.
9. One Single Father Assessed The Climate
Single father Michael Eymer assessed the landscape of the weed community and recognized that there was a huge opportunity to make a pretty penny. So, with his insight, he decided to launch Colorado Cannabis Tours in January 2014. This was a significant moment to start the business because marijuana had just became legalized within that year.
8. A Man With A Passion
For Eymer, this started out as a passion project. “I keyed into the business opportunity early on. I’ve always had some involvement in the industry even before it was official. Then, seeing all these changes happening in Colorado, I just thought it was the perfect time to seize the opportunity.”
7. He Had To Experiment To Stand Out
Eymer’s idea for this company didn’t happen overnight. He moved to Colorado to manage dispensaries. The competition was too tough, so he decided to get a bit more experimental and took to the streets of Denver. What he had that vendors didn’t is the availability of accepting credit cards, which aided the booming business.
Click over to slide 6 to see just how he expanded the business.
6. Expanding The Culture Of Weed
At first, the business was an independent operation. Eymer started driving around four people in a small sedan to check out the dispensaries. Then he gradually upgraded to party buses once his business really started to take off. Now, these fun-filled buses host upwards to 200 people for exciting cannabis-themed tours.
Click slide 4 to find out tourist activities.
5. The Tourist Attractions For Any Weed Lover
These party buses turned out to be just what Emyer needed to get his business going. The party atmosphere mixed with tourist attractions like the Medicine Man (“The Walmart of Weed) was the right recipe for success. Without selling the actual drug, the single father was able to build a whole company around the culture of weed. What was once a one-man operation has expanded to 30 employees.
4. An Action Packed Tour
The tour is a pricey one at $99, but it makes three stops that tourists seem to love. First is the Medicine Man, the second stop on the bus teaches tourists how to grow marijuana indoors, and then they stop at River Rock, a local dispensary. Their last stop is at Glasscraft for a glassblowing demonstration.
Click slide 1 to see what his daughter thinks about his business.
3. The Plan To Expand
That’s not all! Eymer and business partner Heidi Keyes also offer a (marijuana-friendly!) painting class, and an edible demonstration taught by a chef, who demonstrates how to infuse coconut oil with cannabinoids. With these unique activities, the two pals are looking to expand their businesses outside of Colorado and into California, Nevada, Massachusetts and Washington, D.C.
2. His Hopes For Mary Jane
For Eymer, he has hopes that his business will destigmatize weed. “I want to show that [my customers] are just normal people. This is just a plant they enjoy consuming. And when non-cannabis users can realize that — by seeing them and by them not being hidden — then perhaps once the stigma is completely dropped, we’ll see the laws dropped, too.”
1. What Does His Daughter Think?
As for his 5-year-old daughter? Eymer says she’s “the most important thing in my life… far beyond my business.” For now, he hasn’t started any conversations about weed with his young daughter, but when the time comes, odds are he’ll be prepared to discuss the culture of marijuana.
For other parents who have adult kids, it’s an experience to bond with their children and educate them on weed.
One 50-year-old mother, Sherri, said of her tour, “We are on a bus in Denver, Colorado, being chauffeured to smoke pot. That’s unbelievable. Younger, in my early teens, we wanted to smoke weed and were too afraid because every time you turned around, the police was pulling you over.”
As for her kids? She said she would like to return with them. “I would come back. I would want them to experience the good, the bad and the ugly.”
Impressed by this man’s entrepreneurial skills? Share the article!