Nubian Skin Makes “Nude” Lingerie For A Long-Ignored Market

It’s amazing how long it has taken for lingerie makers to develop tones that compliment the skin of darker women. Nubian Skin has been around for a few years and they have already taken the skin tone undergarment world by storm.

Click through to find out about the company, their high-profile clientele, and if nothing else, enjoy a few slightly-NSFW pics before you go!

10. Nubian Skin Lingerie

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In 2014, Nubian Skin was born. The company specializes in making darker toned hosiery and lingerie. The lines they create have filled an important niche. Many bra makers have focused on colors that don’t compliment the skin of darker toned women. The company received an email from a high profile client in #9.

9. Making Bras For The Queen Bey

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The email was an unsolicited offer from representatives of Beyoncé. They wanted Nubian Skin to create undergarments for the super star’s Formation World Tour. Believing it to be a joke, the company’s owners verified the contact with friends in show business. They discovered it was absolutely legitimate and replied back.

8. Undergarments For The Formation World Tour

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Beyoncé’s representatives gave the company the star’s measurements and they began to work on the order. “We were a little bit gobsmacked,” said owner Ade Hassan. The order was finished and the Formation World Tour became one of the highest-grossing tours of the year. Nubian Skin wasn’t finished in #7.

7. Hidden Figures And Empire Appearances

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The company was also recruited to create costumes for the 2016 Oscar-nominated film Hidden Figures. It is the story of three black women who were mathematicians with NASA. They also provided lingerie for the hit series Empire. You can purchase your very own Nubian Skin garments online or at Main Street retailers.

6. Never-Before-Seen Tones

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The company offers lingerie in colors named cafe au lait, caramel, cinnamon, and better speak. The four colors often compliment a wide range of darker skin tones. Catering towards a base that has rarely seen clothing specified for their skin has led to extreme success. The company explains their growing line in #5.

5. The Secret Of Skin Tone Success

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“One of my recurring frustrations had been never being able to find tights that were the right color or just having a nude bra that I could wear under a white blouse — any blouse, really” explained Hassan. They are one of the very few companies who has burst onto the intimate-apparel scene within the last five years.

4. The New Meaning Of Nude

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Editor of Lingerie Insight magazine Sarah Clarke says, “their aim is to change the meaning of the word ‘nude,’ which used to be synonymous with lighter skin shades.” She says the trend has taken off as the world becomes more diversely populated. There’s something bigger that has perpetuated this new need described in #3.

3. Social Media Assistance

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“The rise of social media has given consumers a voice, allowing them to express what’s missing in their lingerie wardrobes, and brands have responded to this audience,” Clarke says. And clothing makers are listening because companies “are starting to recognize that consumers come in all shades, not just pale pink.”

2. Ade’s Previous Profession

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Hassan is a prime example of the innovation displayed by today’s entrepreneurs. She had been working as a consultant and did not like her daily grind. She decided to start her own business and this idea appeared in her head. It grew faster than many companies experience as you’ll witness in #1.

1. What Many Women Have Been Waiting For

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Today, Nubian Skin is offered in Nordstroms store and the famous British department store House of Fraser. Hassan believes their success is “a testament to the fact that we were doing something so innovative and that many women have been waiting for.” The long process of determining colors not widely available has certainly paid off.

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