It is fashion that distinguishes what’s hot and what’s not and it is fashion that establishes the way we perceive ourselves and others.
As fashion changes, things that may once have been unacceptable or the province of only one sub-culture can become mainstream.
That’s the case for men and the use of makeup. Where once it would have been frowned upon, now there are guys who wear makeup, look great in it and even make their living from it.
12. Manny Guitierrez
Manny Guitierrez has embraced the trend of men wearing makeup wholeheartedly, and it shows in his work. Not only does he believe that men can be more creative by embracing their feminine and masculine sides and blending the two together, he also makes a very good living teaching men how do that on YouTube.
11. Bretman Rock
At the tender age of 17, Bretman Rock is smashing through the boundaries of who wears makeup in society, and he’s not alone. Six million people follow Bretman on Instagram, and over a million more chase his every word on YouTube. Lipstick has never won the hearts of so many before.
10. Jeffree Star
Jefreee is a professional makeup artist, and has his own line of makeup in the form of Star makeup. His company produces lipstick and eye shadow for guys, and he says, “I discovered makeup at the age of 13 and have been obsessed with it ever since. I used to copy looks from fashion ads in my mother’s Cosmopolitan magazines and steal her eye shadows.”
9. Marvyn Macnificent
Germany’s finest and most provocative male makeup model is Marvyn Macnificent, and he’s a huge fan of taking palettes and paints to the next level. There’s no question that no matter what the social situation is, Marvyn’s worked out a way to make the makeup work for him.
8. James Charles
James is the industry’s first full-time model, and he works for Covergirl. He has a YouTube channel which is dedicated to showing chaps how to get the most from glitter and razzle-dazzle. The baseball cap is always present too, no matter how much lip gloss is applied. It’s a style brand, apparently.