The iconic Barbie doll is a staple for many generations of children. Mattel has a stronghold on the market, as it is the world’s largest toymaker in terms of revenue. The company has sold over a billion Barbie dolls, making her the brand’s largest and most profitable line. Mattel has followed trends and kept with the times, redesigning Barbie’s style and shape as fashion and pop culture so dictate. At times, this meant a wardrobe change, and at other times, the entire doll mold was redesigned.
Here’s a roundup of the many changes that have taken place over the years.
12. The Original Barbie
11. Bubblecut Barbie
The 1962 “bubblecut” Barbie kept the same makeup as the previous doll. Four hair colors shipped to retailers at this time, and the first Ken doll hit stores just one year earlier. This edition features the signature sideways glance that early Barbies all sported, which gave the doll its supermodel vibes.
10. 1971 Changes
The 1971 Barbie release featured a very notable design change. The doll’s eyes were adjusted to look straight ahead instead of the sideways glance of the original model. This doll also featured style changes that were very reminiscent of the hippie era. The doll had tanned skin and long blonde hair.
9. Smiling In 1977
The 1977 Superstar Barbie brought Hollywood style and red carpet glam to children’s bedrooms.The doll shipped with a bright pink ballgown, jewelry, and boa, and sells for around $100 today. The doll also underwent a change to her smile and she began showing her teeth for the first time.