We all know that the first feature of a good and effective logo is that it can immediately grab the viewers’ attention. You can achieve this by mixing colors, fonts and shapes to explain the nature of the business. But there’s another good and effective technique to do, and that is by giving the viewers a little puzzle to solve. Who doesn’t love puzzles or mystery, right? Make a logo design that contains a hidden message behind. Either they carry double meanings or are a clever visual representation of the business’ name. It would boggle the mind of the viewer and would give them an instant satisfaction feeling when they figured it out and will make the logo stick into his head for a long time. Plus, it’s fun and interesting! It’s something people will find worth talking about and sharing.
In this post, we have added really creative and clever logo designs made by really talented artists and designers for your inspiration. Some of them are really clever, some are truly mind-blowing, some are quirky and some have “hidden meanings or symbols” contained within them that you might have missed, even if those logos are familiar brand names logos that you have seen many times before There are 76 of them, enjoy!
First off our list of clever logo designs is the logo design of Backspace. The design and the font are just simple but it catches your attention. Why? Because just merely looking at it makes you want to reach the backspace key on your keyboard and correct the typo. (Designer: Joe Prince)
2. Circus of Magazines
Next is the logo of Circus of Magazines, an online marketplace for guess what? Magazines, obviously. Magazine enthusiasts from all around the world gather here to buy, sell and exchange magazines. As you can see in the logo, it shows a combination of an open magazine and a circus tent. Really clever and memorable way to represent the online community and the website. (Designer: Olivier Courbet)
3. Le Tour De France
In this handwritten-type logo design of Le Tour De France, you might not notice that there is a hidden cyclist shaped by the letter ‘R’ and ‘U’ and the letter ‘O’ and the giant yellow circle are the bicycles’ wheels. More fun fact, the yellow wheel also suggests the idea of a sun which makes sense because this event runs in the summer.
5. Hershey’s Kisses
We all love Hershey’s kisses, right? 🙂 Well, take a look at their logo design because they are included in our list! If in FedEx there’s a hidden arrow, then in Hershey’s Kisses there’s a hidden kiss between letters ‘K’ and ‘I’. You might need to tilt your head slightly to the left to really see it, though.
Each letter is made up of a certain part of the number ‘8’. Really original and fresh logo design with variations of an 8 to made word eight. Even the placing of TM is placed in the right place to create an angle and clarity of the design. Take a look at the second image, it will help you visualize more this fantastic design.
Both of the letter i’s are literally missing.
This logo is a sample of a word play. See, the word “Backword” is written backwards. And Backword sounds like Backward.
The logo design of Amazon must be one of the most known logos on the web, considering the sheer amount of traffic this site receives on a daily basis. But if you take a look at the logo design, you may say that this is a pretty boring one if not for the strategically placed arrow. The arrow represents the way the Amazon store sells everything from ‘A’ to ‘Z’ which is a very brilliant concept. Also, the arrow represents the smile they can bring to your face once you experience shopping at their online store. Clever, right? (Designer: Anthony Biles)
10. To Beat Or Not To Beat
The To Beat of Not to Beat logo uses a belt to make the shape of a question mark, posing the question: To Beat or Not to Beat?
This logo of MyFonts is composed of a beautiful custom made handwriting type where the word ‘MY’ looks like a hand. This just represent that by using their site you are getting your hands on their fonts. (Designer: Underware)
12. Black Cat
Aside from the background is black for Black Cat’s logo, you can also see two cat’s eyes staring at you formed by the two letter “C’s”. (Designer: Vasvari)
This logo design is a fun find! Who knew the logo was where the party’s at? Look closely, the two letter “T’s” look like two people partying as they dip a tortilla chip into the bowl of salsa in the letter ‘I’. Fantastic!
14. New Man
This irreversible logo design of New Man is one of the first commercially designed so-called ambigram logos. You van rotate the logo 180º and you can still read ‘New Man’. (Designer: Raymond Loewy)
This simple yet catchy looking logo design is Knife’s. As you can see, the letter ‘F’ looks like a knife with a drop of blood. (Designer: Cleber)