Although most of us think that advertisements are a selfish way for companies to self-promote, ads about social issues have been able to change this kind of stereotypical thinking. It’s amazing how the power of a social ad can help us change the way we see the world. It’s about applying marketing and advertising principles to promote health and ads about social issues-bringing about positive behavior change. When you watch or read a social ad, you go in expecting nothing-I mean-it’s a commercial! But you walk away holding your heart. It’s probably more heartwarming than some Oscar movies. Usually commercials that make a play for your heart (and maybe your tears and then your dollars) are so obvious in what they’re doing that you get desensitized immediately. Like being repeatedly smacked with a heavy hand, you lose feeling for stuff after awhile. These ads about social issues do a great job in avoiding that. They totally drive the point home.
1-Plastic bags kill
This is basically an ad about social issues campaign for saying no to misuse of plastic bags. Since they are everywhere and easily disposable, we tend to forget the environmental effects that they have: plastic bags break down and the leaching toxins are a threat to human life and the environment in general. It’s wise for us to stick to reasonable shopping bags.
2-Save paper-save the planet
With the world wasting more than 400 million rims of per in a year, that’s quite enough to cover the whole of Netherlands in a few minutes. Paper should be recycled. After all, we will never have a paperless society. Studies have shown that the USA is the leading country in paper consumption.
3-Driving slower is better
This boils down to five major facts. When you drive slower:
a) You save gas as slowing down means conserving.
b) You save time as you will arrive much faster than a reckless driver who runs into an accident.
c) You save lives as accidents do not happen.
d) You save your sanity
e) You simplify your life
When you drive slower, you realize that it is a zen experience that you will probably enjoy more when you are cautious.