Although most of us think that advertisements are a selfish way for companies to self-promote, ads about social issues have been able to change this kind of stereotypical thinking. It’s amazing how the power of a social ad can help us change the way we see the world. It’s about applying marketing and advertising principles to promote health and ads about social issues-bringing about positive behavior change. When you watch or read a social ad, you go in expecting nothing-I mean-it’s a commercial! But you walk away holding your heart. It’s probably more heartwarming than some Oscar movies. Usually commercials that make a play for your heart (and maybe your tears and then your dollars) are so obvious in what they’re doing that you get desensitized immediately. Like being repeatedly smacked with a heavy hand, you lose feeling for stuff after awhile. These ads about social issues do a great job in avoiding that. They totally drive the point home.
1-Plastic bags kill
This is basically an ad about social issues campaign for saying no to misuse of plastic bags. Since they are everywhere and easily disposable, we tend to forget the environmental effects that they have: plastic bags break down and the leaching toxins are a threat to human life and the environment in general. It’s wise for us to stick to reasonable shopping bags.
2-Save paper-save the planet
With the world wasting more than 400 million rims of per in a year, that’s quite enough to cover the whole of Netherlands in a few minutes. Paper should be recycled. After all, we will never have a paperless society. Studies have shown that the USA is the leading country in paper consumption.
3-Driving slower is better
This boils down to five major facts. When you drive slower:
a) You save gas as slowing down means conserving.
b) You save time as you will arrive much faster than a reckless driver who runs into an accident.
c) You save lives as accidents do not happen.
d) You save your sanity
e) You simplify your life
When you drive slower, you realize that it is a zen experience that you will probably enjoy more when you are cautious.
4-Air pollution kills more than 50,000 people in a year.
The trick is cutting down on those things that we take for granted, e.g. Turning off lights and other appliances when not in use and using energy efficiently. YES, these have said air pollutants. Choosing environmental friendly products is also wise as it reduces air pollution.
5-Animal anti-cruelty league: Its not a football
Human beings should let animals engage in their natural behavior. We should also raise them in sufficient space and good shelter. They also deserve to be protected. When we are competent and knowledgeable in handling animals, the world will be such a better place. Taking care of animals are important social issue ads that rarely go unnoticed.
6-Don’t talk while driving!
This social issue ad teaches us not to put our life and others lives at risk just because of the need to complete a simple conversation on a very busy road. Safety is everything.
7-Think of both sides while you drive
Being an exemplary driver is important as human life is more important than anything in the world. Thinking of both sides while you drive means you will arrive happier and safer. Look before you leap.
8-Keep the sea clean: What goes around comes around
Ocean life sustains us. It produces half of the air we breathe and provides us with the water we drink. Water pollution is the most rampant. The ocean is also the only habitat our marine life knows of. We all have a profound stake in an ocean that’s healthy and abundant. Avoid ocean trash-be considerate.
9-For the homeless, every day is a struggle
Travelling down the philanthropic road from time to time is not such a bad thing. Even if human beings do not notice your good and helpful deeds, they will not go unnoticed in God’s eyes. As the good book says, ‘love thy neighbor.’
10-Stop the Iraq war
As much as the Iraq war is seen as retaliation cum defense, bombing kills and terrorizes civilians. This causes a lot of turmoil among so many people. After all, someone once said, ” Fighting fire with fire is not always the wisest path to take.” Advocate for peace.
11-Buckle up, Stay alive
In the event of an unfortunate road accident, your car buckle will play the role of protecting you. Be exemplary, especially with your children while getting into the car. Don’t take chances with your life.
12-Stop child abuse
Mistreatment of children, sexual abuse for minors and recruitment of child soldiers among other unacceptable acts against children should highly be condemned punishable offences. Children deserve to be constantly loved and protected. Apart from those blessings we know in life, children are God’s gift to us.
13-Save the planet, animals could if they would
This is all about teamwork. Human beings create plaguing environmental problems, however, animals such as porcupines disperse seeds of threatened plants to ensure that they do not become extinct while organisms like bio films absorbs pollutants and viruses on growing plants. They are doing their fair share for the planet. What are you doing?
14-You see a dog, he sees a home
Dogs have a sixth sense in understanding humans. Maybe that’s why they are referred to as a man’s best friend. They care about your feelings…know when you are sad, when you need affection, when you are in low spirits and a tail wag would cheer you up…they basically see a home and a family with you when you see them as an animal that belongs out in the cold. Reciprocate their feelings.
15-The future is man-made
Conservation of the environment has always been up to us. We should all take proper precautionary steps when it comes to the prevention of air and water pollution. After all, the earth is our haven, our home; it’s all we know-why would we destroy it?
16-Workers are not tools
All workers should be treated fairly and equally in the work place. Unfair treatment causes low morale, decreased productivity and high employee turnover. Managers should be exemplary leaders that people would want to emulate and would be happy to work under.
17-Don’t drive and drive
While this might be one of the ads about social issues that sound like a cliche, it’s important to know that human life is the most important thing in the world. Guard it by staying safe at all times, do not drink and drive.
18-Think panda when you see a blue tuna
Marine life is always a little harder for people to connect with. The logic behind this social ad campaign is that when we kill the fish, we’d basically be killing the animals that survive on the fish such as pandas that eat fish for a living. Be marine friendly. The death of the whale is just as bad as the death of the cutter, if you know what I mean.
19-Feeding the hungry, how easy!
Food, just as shelter is a basic human right that shouldn’t be sacrificed. We all want to live well and be able to put food on the table for our families. However, it’s sad that some people cannot make ends meet. Therefore, the least we can do as a basic human duty is to lend a hand to the less privileged.
20-Censorship is the wrong story
No one else can see what you don’t want to see yourself. Only you have the right to tell your story. Don’t let anyone take that away from you.
21-Don’t buy exotic animal souvenirs
Well,carrying the most fancy souvenirs and looking amazing counts but just take a moment to stop and think of how innocent animals were tortured and killed to give you what you want. If you really want animal souvenirs, stick to faux. Most people will still think it’s real anyways.
22-Say NO to Anorexia
Keep fit, eat healthy, stay in shape. No matter your size, if you consider yourself beautiful, everybody else will do the same
23-Nothing can replace a tree
Trees are great for the environment. They protect our soil, give us rain, act as wind breakers and most importantly provide a habitat for our wildlife. Human beings should not indulge in deforestation, instead, they should take part in acts of reafforestation and afforestation.Don’t cut down trees-period!
24-Save the world with a few coins
Charity is everything. It’s always important to give to a good cause. The higher power will always reward you in abundance.
25-Road signs: The more you drink, the slower you react
When you drink and drive, you will not understand the road in general, passengers and road signs. This is a recipe for disaster. It only means putting your life as well as others lives in extreme danger.
26-If you drive on drugs, you are out of you’re mind
Need I say more? Drug use impairs faculties necessary for the safe operation of a car. It also leads to lack of clear judgement, precision ans lack of awareness.
27-Guinness: Enjoy responsibly, phones down, please.
This goes back to no drinking and driving after enjoying a good bottle of beer. It’s important to know when to stop.
28-Some things cannot be covered-Fighting women’s abuse
Domestic violence has become a way of life for most women. It’s also unfortunate that most of these women tolerate it and do not speak up for their rights. Let’s say NO to the physical abuse of women. It’s important to create the awareness that this is not normal. There’s a need-to-know.
29-Karma remembers everything
Our oceans are not the only ones in dangerous lives are too! When we don’t take care of the marine life, you are probably not looking out for your safety as we depend on the sea for providence. Take care of the hand that feeds you, figuratively speaking.
30-Animals are not clowns
Most people love their pets and treat them as family members. Those animals that cannot be tamed should not be poached. Instead, we should let them relish in a complete animal life until extinction. As impossible as this sounds, animals do not interfere with your habitat, why should you interfere with theirs?
31-Fashion claims more victims than you think
Animals are an integral part of the society. This is one of may ads about social issues that urges us to stick to faux and falsies and let’s not destroy animal life at the expense of others.
32-Desertification destroys 6,000 species every year
Deforestation is the number one number one threat to forests in the world. Cutting down trees does not only leave animals without a habitat but also puts us at the risk of desertification. Let’s be humane to wildlife that depend on forests.and realize that conservation is everything.
These adverts will definitely tug on your heart strings. That means that you cannot miss the point when it comes to these ads about social issues. On a fundamental level, advertisers are looking for one thing: an emotional connection with the audience.These social ads certainly nailed it. However, do not miss the message.